Our favourite thing to do is help businesses question the status quo and this is just what Bishops came to us for. Bishops has been a well-respected law firm in Launceston, since opening its doors in 1988. A lot has changed since 1988, especially in the way firms look and feel. Trailblazers at heart, Bishops recognised the need to appeal to a new customer, one looking for a law firm that understands them and truly cares about their needs.
They came to us with the new logo (we can't take credit for that) but wanted to launch this fresh new brand across all touch points. We had the pleasure of working with the team to create a series of TV ads to promote their conveyancing, family law and wills & estates offerings. We took a family-focused approach to communicate a feeling of hope, love and support. As part of this series of ads, we created the campaign 'with you for life' which reiterates the way Bishops build strong bonds with their clients, as companions and friends through the good and the bad.
To reinforce their new brand, we went on to design new signage throughout the offices, creating a more vibrant and welcoming feel for the space. Our work with Bishops also included the design and development of a full website and a 'splash' page while this was in development. The website deliberately steers away from the traditional approach taken by law firms - no clichés here! Bishops are quintessentially Launceston so we featured a tailored illustrative streetscape of the Bishops offices and surrounding buildings.