When a public school chooses to invest in marketing, you know they must have a pretty impressive offering... and Cressy District High School definitely has that. Not only does the school cater to students from Kinder right through to Year 12, but students enjoy comparatively small class sizes, a stimulating academic program, and an expansive, uncrowded and enriching environment.
What we did:
Brand and marketing strategy, logo refresh, campaign line, photography & videography, videos x 4, social media posts, posters, and outdoor banners.
Tasked with rebranding and marketing the school to reflect their contemporary approach to learning, we initially conducted a brand & marketing workshop with a group which included staff, students and members of the community, to gain a thorough understanding of the school and their competitive advantages.
As there was already widespread recognition of their logo within the local community, along with significant emotional investment, instead of completely reinventing the school logo, we simply updated it to be more contemporary and professional.
Out next step was developing a marketing campaign based around the idea that Cressy District High School identifies the unique potential in every student. Through the small class sizes and individual learning programs, students have the opportunity to flourish and grow into whatever it is they aspire to be. Teamed with the Cressy District High School logo, and the tag line ‘Reach upward’, the entire campaign is about an inspiring environment, a caring and considered approach to learning, and of children becoming everything they possibly can.