Icetrek

Icetrek offer exhilarating ski expeditions, treks, tours and flights to the North Pole, Arctic, South Pole and Antarctica. Lead by IPGA Master Polar Guide Eric Philips, the Icetrek team are internationally-renowned, with an extensive knowledge and experience in polar touring and expeditions. Through this experience, Icetrek has also produced a number of quality expedition equipment products, which they sell through their website.

S. Group task was to transform Icetrek's current site, and create a considered, targeted and highly-functional eCommerce-enabled website. This included integrating a whole new collection of high quality and breathtaking imagery from the teams many expeditions to the regions.

Icetrek Website Mockup On Background V1
Icetrek Home Full Height


With the current Icetrek website on an ageing Joomla system, we knew a change in content management system was the best step forward. Additionally, while products were available for sale, users were redirected to PayPal to complete payments, rather than a streamlined, well-considered checkout process.

S. Group looked no further than Craft CMS as our choice for content management system. Craft excels at providing content editors a minimal, yet powerful framework to manage their content - all while being incredibly robust and flexible.

Pairing the site with Craft Commerce allowed for the Icetrek team to sell their products online with ease. Being a first-party plugin for Craft - its integration was seamless, and its flexibility shines when dealing with the range of products Icetrek offer.

S. Group Level 1, 10-14 Paterson Street Launceston Tasmania 7250 Australia (03) 6311 1403 info@sgroup.com.au 11 Morrison Street Hobart Tasmania 7000 Australia (03) 6251 3906 info@sgroup.com.au 83 Langridge Street Collingwood Victoria 3066 Australia (03) 9999 0776 info@sgroup.com.au