Launceston Marathon Brand Development

With only four marathons run in Tasmania each year, it was important to go the extra mile. The event needed to stand out, appeal to athletes all around Australia and be distinctly Tasmanian.

While most people are aware a marathon is run over 42 kilometres, it is a rare and unique coincidence that Launceston city is located thereabouts at 42 degrees latitude—a geographical reference that makes the brand memorable and distinctly Launceston.

The fluent unimpeded flowing ribbons of the 42 design celebrate the long distance covered by the runners and the overall elation of success.

Launceston Marathon Logo Grey Bg 2000 Rgb 300Dpi
Launceston Marathon Tshirt 3858 Rgb 300Dpi
Launceston Marathon Logo Icon Rev 2000 Rgb 300Dpi
Launceston Marathon Water Bottle 2500 Rgb 300Dpi
S. Group Level 1, 10-14 Paterson Street Launceston Tasmania 7250 Australia (03) 6311 1403 info@sgroup.com.au 11 Morrison Street Hobart Tasmania 7000 Australia (03) 6251 3906 info@sgroup.com.au 83 Langridge Street Collingwood Victoria 3066 Australia (03) 9999 0776 info@sgroup.com.au