With only four marathons run in Tasmania each year, it was important to go the extra mile. The event needed to stand out, appeal to athletes all around Australia and be distinctly Tasmanian.
While most people are aware a marathon is run over 42 kilometres, it is a rare and unique coincidence that Launceston city is located thereabouts at 42 degrees latitude—a geographical reference that makes the brand memorable and distinctly Launceston.
The fluent unimpeded flowing ribbons of the 42 design celebrate the long distance covered by the runners and the overall elation of success.
