Sharp Airlines are straight talking and pragmatic – what you see is what you get. They don’t hide behind a PR image, and there is no smoke and mirrors.
In an endeavour to convince this straight-talking client that Facebook was not, as they firmly believed, a total waste of time, we decided to create a campaign to prove them wrong.
Sharp Airlines also have a straight-talking attitude to how they feel about Tasmania, its destinations, the food, wine, produce and of course, the people that breathe life and character into their towns, businesses and products. Sharp Airlines are especially straight when it comes to talking about the spectacular destinations they fly to in the middle of Bass Strait; King Island and Flinders Island. So, we decided to call this campaign Strait Talk.
A combination of Facebook and Instagram posts, backed by website updates and large format terminal posters form the basis of the social media campaign, which has begun encouraging an open forum for conversation regarding the two largest islands in the middle of Bass Strait.
Long-term, the aim is to make Sharp Airlines a household name, and as the sole airline flying to both King and Flinders Islands, this campaign provided a brilliant opportunity to raise awareness of these incredible destinations.
In the first month of the Strait Talk campaign, Facebook page views were up 13%, total reach went up by 174% and engagements went up by 93%. Sharp Airlines have also seen significant spikes in seat bookings. Organically, in July 2016, posts were reaching an average of 671.5 people compared to July 2017, where the average post reached 2,909.5 people.
That’ll teach ‘em.