Snug Brand Strategy & App Design

Snug a digital personal health record – your health passport.

Snug was designed to be unlike any other service currently on the market, connecting all your health data. What’s different? Not only can Snug connect you with your government health record (MyHR) but it can also connect you with fitness trackers, phone trackers, medical devices and your personal documents. Snug provides all your medical data and your family’s medical data in one centralised location. And, to take that one step further, you can customise the passport area to keep your most important, or most frequently needed information just one tap away.

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Brand Development

We wrote the brand strategy, worked on the brand and created a colour palette that spoke to the key target market while also remained accessible to users.

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Information Architecture

We worked directly with St.LukesHealth internal designer to rework the information architecture (app structure). With the app being so large (300+ screens), this is one of many pages of the IA.

Snug Information Architecture


Our design and development goals were to make an app that is easy to use, provides accuracy in data and give the user peace of mind by helping them look after their family’s health. We used this as a base to develop the core concept for the app and the information architecture (IA) was constantly evolving with our ideas.

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Swipe Navigation
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To deliver this new product to the market, St.LukesHealth partnered with HealthCare Software who developed the app.

S. Group Level 1, 10-14 Paterson Street Launceston Tasmania 7250 Australia (03) 6311 1403 Level 1, 90-92 Murray Street Hobart Tasmania 7000 Australia (03) 6251 3906 552 Victoria Street North Melbourne Victoria 3051 Australia (03) 9999 0776