Zella Brand Audit & Brand Collateral Development

The Client

Zella is a professional financial service created by young go-getters for young go-getters who recognised a gap in the market that had been overlooked (or perhaps considered unimportant), to the bottom line of major banks and institutions. How right they were!

Zella understands that finance can be confusing and impersonal, and sought to provide a healthy, more informed alternative – advising and educating the younger market in wealth management while combining a unique offering with financial advice; wellness activities and discounted health services.

Zella Style Guide 1 4622 Rgb 300Dpi
Zella Website Laptop 5760 Rgb 300Dpi
Zella Website Full 5000 Rgb 300Dpi

Zella believes that if people look after their health, their wealth will follow. Through encouraging clients to realise their dreams by saving, investing (or otherwise), and maintaining a healthy lifestyle at the same time, Zella believes it will be a fruitful journey where the client feels in control of their wealth and confident in making decisions in regards to their finance. This simple idea helped us form the positioning, "It's your journey".

With the positioning and brand strategy in place, S. shaped the corporate look and feel for Zella's style guide, brand collateral, a website and marketing materials and is working with Zella on a long-term marketing strategy.

S. Group Level 1, 10-14 Paterson Street Launceston Tasmania 7250 Australia (03) 6311 1403 info@sgroup.com.au 11 Morrison Street Hobart Tasmania 7000 Australia (03) 6251 3906 info@sgroup.com.au 83 Langridge Street Collingwood Victoria 3066 Australia (03) 9999 0776 info@sgroup.com.au