create wonder.

Claire Hayes

Senior Producer/Creative

Great things come in small packages. Case in point: Claire Hayes. Barely pushing above 5ft, Claire packs in over a decade’s experience in brand, strategy, design, web and marketing both in Australia and overseas, honing her skills in agencies and as an owner of her own creative business.

With a love for data-driven and human-centric design, Claire specialises in user-experience and user-interface design balancing a love for the creative with logical and analytical common-sense thinking.

Cool as the coldest cucumber under pressure (but as warm as an electric blanket on 4), Claire is passionate about her community and dedicates her spare time to volunteering or working on her passion project, Grapple Isle.

As a brown belt in the art of jiu-jitsu, you’ll find Claire training 3-4 nights a week, and, unfortunately, she sometimes practices on her colleagues (we’re fine, we’re fine). When the weekend rolls around, you will find Claire exploring our amazing state of Tassie, spoiling her two puppies, and watching jiu-jitsu and the UFC however and wherever.

An office vox pop revealed that Claire was unanimously described as the most organised person at S. Group (true story) and we don’t even hold it against her that she is a pom and doesn’t know the words to ‘You’re the Voice’, okay, maybe a little.

Notable clients

Mosaic Support Services, University College (via the University of Tasmania), Tas Gas, Engender Equality, City of Launceston, Our Community, Junction Arts Festival, First Class Hampers, Abe's Audio and Trowunna Wildlife Sanctuary.

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Qualifications + Experience

Founder and Director

— Grapple Isle

Grapple Isle is an advocate of jiu-jitsu, ambassador of mental health and the first and only provider of specialised, trauma-informed jiu-jitsu and self-defence programs in Tasmania. Additionally, Grapple Isle has an online community for grapplers and promotes martial arts events throughout Tasmania.


Industry Experience


Lean Leaders (SWE) Training

— Australian Maritime College

MSS403011 Facilitate implementation of competitive systems and practices
MSS403024 Work within a constrained process
MSS403085 Ensure process improvements are sustained

Oct 2020

Mental Health First Aid – Accredited Mental Health First Aider

— Mental Health First Aid Australia
Nov 2019

Former Owner and Managing Director

— Elitivia

A creative agency that was formed in Spain and later moved to Launceston, Tasmania.


2nd Year of Bachelor of Graphic Design

— Marbella Design Academy (Spain)

Level 2 Diploma in Outdoor Adventure

— Sparsholt College

BTEC Level 2 National Diploma in Overseas Resort Operations

— Basingstoke College of Technology
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Advocate for Change

— Engender Equality


— CORES Community Response to Suicide

Brazilian Jiu-Jitsu Coach

— BJJ Tasmania


— Launceston City Mission

We have an ongoing partnership with Launceston City Mission in which the entire team at S. Group engage in annual group volunteering projects.


Marketing and Administration

— BJJ Tasmania

Committee Member, Fundraising and Shelter Assistance


Animal rescue centre in Almería, Spain.


Foster Carer (cats and dogs)


Animal rescue centre in Almería, Spain.

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Honours + Awards

Diemen Award for Best Logo Design

— Diemen Awards

Diemen Award for Best Website Design

— Diemen Awards

Diemen Awards for the Wild Card Category

— Diemen Awards

Grand Diemen Award for the Digital Category

— Diemen Awards
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Volunteering at Missiondale.

Let's work together...

Interested in how we can help your next project be next level wonderful? Whether you’re looking at building your dream home (or renovating your existing one), have a business development in mind, or you’re in need of some help with brand and marketing (and all that this encompasses), let’s talk about how we can work together to create some magic!

Let's get coffee