create wonder.

Monica Plunkett

Senior Strategist/Creative

Better dressed than 98% of the S. Group staff, Mon walks the creative walk, cutting her teeth in the agency world as Senior Art Director at Clemenger Tasmania (now The20) before moving to the mainland agencies to work as a designer and copywriter.

A Tasmanian at heart, Mon moved back home in the mid-noughties working on branding, strategy and design with her own business, Halibut Creative, before joining forces with S. Group.

Combine love and natural talent for branding and an understanding and passion for developing key strategies that deliver on a client’s objectives, and you have a lethal combination. Above all, Mon Mons as some of us call her is just a really beaut person who clients love (just ask every second person in Launceston who seems to know her).

When Mon’s not being creative (which is very rare) you’ll find her riding the trails out at Derby or hanging at home with her family and dogs, or wishing she was on a beach somewhere…

Notable clients

James Hardie, CSIRO, Local Motor Group, Glenorchy City Council, TasPlan, Tas Gas, Platinum Pro Construction, Launceston City Council, TICT (Tourism Industry Council of Tasmania), Cancer Council Tasmania, University of Tasmania, Road Safety Tasmania, Federal Group and Betta Milk.

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Qualifications + Experience

Former Owner and Creative Director

— Halibut Creative

Industry Experience


Bachelor of Fine Arts

— University of Tasmania
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Board Member and Vice-Chair

— Playgroup Tasmania


— Tasmanian Leaders


— Cityprom

Cityprom works in partnership with its member businesses in Central Launceston to create a vibrant hub for people to live, work, shop, trade, learn, invest, engage, enjoy and experience.



— Launceston City Mission

We have an ongoing partnership with Launceston City Mission in which the entire team at S. Group engage in annual group volunteering projects.



— JCP Youth Street Team

Board Member

— BOFA Film Festival

Board Director

— Cityprom
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Honours + Awards

Graduate and Valedictorian

— Tasmanian Leaders

Let's work together...

Interested in how we can help your next project be next level wonderful? Whether you’re looking at building your dream home (or renovating your existing one), have a business development in mind, or you’re in need of some help with brand and marketing (and all that this encompasses), let’s talk about how we can work together to create some magic!

Let's get coffee