Monica Plunkett
Senior Strategist/Creative
Better dressed than 98% of the S. Group staff, Mon walks the creative walk, cutting her teeth in the agency world as Senior Art Director at Clemenger Tasmania (now The20) before moving to the mainland agencies to work as a designer and copywriter.
A Tasmanian at heart, Mon moved back home in the mid-noughties working on branding, strategy and design with her own business, Halibut Creative, before joining forces with S. Group.
Combine love and natural talent for branding and an understanding and passion for developing key strategies that deliver on a client’s objectives, and you have a lethal combination. Above all, Mon Mons as some of us call her is just a really beaut person who clients love (just ask every second person in Launceston who seems to know her).
When Mon’s not being creative (which is very rare) you’ll find her riding the trails out at Derby or hanging at home with her family and dogs, or wishing she was on a beach somewhere…
Notable clients
James Hardie, CSIRO, Local Motor Group, Glenorchy City Council, TasPlan, Tas Gas, Platinum Pro Construction, Launceston City Council, TICT (Tourism Industry Council of Tasmania), Cancer Council Tasmania, University of Tasmania, Road Safety Tasmania, Federal Group and Betta Milk.
![Mon Web Banner RGB 300dpi](https://s-group.imgix.net/team/monica-plunkett/Mon_Web_Banner_RGB_300dpi.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=66352534011d7e235af77126ab06efc9 1320w, https://s-group.imgix.net/team/monica-plunkett/Mon_Web_Banner_RGB_300dpi.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&usm=20&w=992&s=3b4985cfd80596137348888a5ca6db41 992w, https://s-group.imgix.net/team/monica-plunkett/Mon_Web_Banner_RGB_300dpi.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&usm=20&w=768&s=a63f499da7514ad0b7ed4458980f14a3 768w, https://s-group.imgix.net/team/monica-plunkett/Mon_Web_Banner_RGB_300dpi.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=6a810bb4798ecc4b306258b088e14a0d 640w, https://s-group.imgix.net/team/monica-plunkett/Mon_Web_Banner_RGB_300dpi.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=fa800824aaeea15f6e4cfe31f90a1f4c 520w, https://s-group.imgix.net/team/monica-plunkett/Mon_Web_Banner_RGB_300dpi.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=4a17592b616fbabf4b9769b71c8137df 1040w)
Qualifications + Experience
Former Owner and Creative Director
— Halibut CreativeIndustry Experience
Bachelor of Fine Arts
— University of Tasmania![City Mission High Res RGB 300dpi 032](https://s-group.imgix.net/team/monica-plunkett/City_Mission_High_Res_RGB_300dpi_032.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=e3395f3458511d2a36dd801c26ccd925 1320w, https://s-group.imgix.net/team/monica-plunkett/City_Mission_High_Res_RGB_300dpi_032.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&w=992&s=f57c9993db24de48edf47b911cb23367 992w, https://s-group.imgix.net/team/monica-plunkett/City_Mission_High_Res_RGB_300dpi_032.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1323&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=375fb8e54a5440eb65b6380c409433cc 1984w, https://s-group.imgix.net/team/monica-plunkett/City_Mission_High_Res_RGB_300dpi_032.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&w=768&s=ae77b411aa55520da65b3826a13c144c 768w, https://s-group.imgix.net/team/monica-plunkett/City_Mission_High_Res_RGB_300dpi_032.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=6995d3079170a3780f80ca0cab888809 1536w, https://s-group.imgix.net/team/monica-plunkett/City_Mission_High_Res_RGB_300dpi_032.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=9a1a2955e283d79b685970c733b5edc2 640w, https://s-group.imgix.net/team/monica-plunkett/City_Mission_High_Res_RGB_300dpi_032.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=1e3e7389e47e258be47fffbc7c2401ef 520w, https://s-group.imgix.net/team/monica-plunkett/City_Mission_High_Res_RGB_300dpi_032.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=ab7bdfb62a92fddfa5d25469533a2b7f 1040w)
Volunteering
Board Member and Vice-Chair
— Playgroup TasmaniaMentor
— Tasmanian LeadersChair
— CitypromCityprom works in partnership with its member businesses in Central Launceston to create a vibrant hub for people to live, work, shop, trade, learn, invest, engage, enjoy and experience.
Volunteer
— Launceston City MissionWe have an ongoing partnership with Launceston City Mission in which the entire team at S. Group engage in annual group volunteering projects.
Volunteer
— JCP Youth Street TeamBoard Member
— BOFA Film FestivalBoard Director
— Cityprom![Staff 27](https://s-group.imgix.net/team/monica-plunkett/Staff-27.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=879&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=1a99d86a0c4f7c349e9c865b39d4effb 1320w, https://s-group.imgix.net/team/monica-plunkett/Staff-27.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&w=992&s=d4ff0dfaa93855989c463b12e548a785 992w, https://s-group.imgix.net/team/monica-plunkett/Staff-27.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1322&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=695d2e1a837d865ed46b67504aebc7c2 1984w, https://s-group.imgix.net/team/monica-plunkett/Staff-27.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=511&ixlib=php-3.3.0&q=60&w=768&s=904a8cf101cec5281db710641911c250 768w, https://s-group.imgix.net/team/monica-plunkett/Staff-27.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1023&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=aa5c399ae93740772f9a4cb75434ba20 1536w, https://s-group.imgix.net/team/monica-plunkett/Staff-27.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=e6406aea711867b10c41ca9504c3505c 640w, https://s-group.imgix.net/team/monica-plunkett/Staff-27.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=ac5e799d73006f0f49fed38068a16d53 520w, https://s-group.imgix.net/team/monica-plunkett/Staff-27.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=e45a0fd5a4cd8ab5fe5263ea3e9275b5 1040w)
Honours + Awards
Graduate and Valedictorian
— Tasmanian LeadersSome of the projects Monica has worked on…
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Interested in how we can help your next project be next level wonderful? Whether you’re looking at building your dream home (or renovating your existing one), have a business development in mind, or you’re in need of some help with brand and marketing (and all that this encompasses), let’s talk about how we can work together to create some magic!