create wonder.

Sam Haberle


What do you get when you mix a cockatoo with a silver fox? Sam, you get Sam. Behind that (painful) inner-city hipster look is S. Group’s longest employee (well duh, he started the business).

Racking up an impressive resume with over 13 years’ experience, Sam has worked with the biggest of biggest clients – his mother. Not to stop him there, he has also worked with Fragrance group, Our Cradle and more recently Change Overnight Hotel.

Known to challenge the status quo, Sam’s experience and collaborative skills are exactly what every project needs. Often coming up with the big ideas, we find ourselves asking if he has a tiny human hidden in his hair. Tiny human, if you’re reading this, send us a sign... do you need food or water?

Work never stops for Sam, with 3 little kids and a wannabe rockstar life-style, he likes to keep busy. Outside of that he enjoys drinking decaf almond latte’s (no really, we didn’t make that up, he is THAT guy), playing the classical piano and giving his assistant every Friday off (paid).

P.S. He’s not as old as he looks. Mid-30’s, tops.

Notable clients

Fragrance Group, Baker Group, Change Overnight, Our Cradle, 431 Hobart, La Vie Collective, Tal GP, Tasmanian Catholic Education Office and Victory Christian College.

India HD056

Qualifications + Experience


— Change Overnight


— Australian Institute of Company Directors GAICD


— Verbb

Registered Architect

— Board of Architects Tasmania

Bachelor of Architecture

— University of Tasmania

Industry Experience


Bachelor of Environmental Design

— University of Tasmania
Staff 10


Design and Fundraising

— Victory Christian College

Partnering with Victory Christian College (Bendigo), along with local community organisations on the ground, this ongoing project is providing new classrooms at the Victory School of Hope, Vanuatu, to accommodate further year levels of school for the children in Blacksands community.


Design and Fundraising

— Good Shepherd Agricultural Mission

S. Group partnered with the GSAM and the Maxton Strong School to construct new housing for six of GSAM’s staff and their families.



— Launceston City Mission

We have an ongoing partnership with Launceston City Mission in which the entire team at S. Group engage in annual group volunteering projects.


Board Member

— Independent Schools Block Grant Authority

Committee Member

— Compassion Australia

Vice Chairman

— Newstead Christian School


— Compassion International

S. Group fully-funded a capital works project for Compassion International Child Development Centre in Yogyakarta, Indonesia, improving learning conditions for 167 children.


Let's work together...

Interested in how we can help your next project be next level wonderful? Whether you’re looking at building your dream home (or renovating your existing one), have a business development in mind, or you’re in need of some help with brand and marketing (and all that this encompasses), let’s talk about how we can work together to create some magic!

Let's get coffee