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Outsourcing: how partnering with an agency can save your business

In today's fast-paced where the newest TikTok trend has changed before you’ve even sipped your morning cuppa, navigating the complexities of branding and marketing can be a daunting task for any small businesses. Sure, it’s tempting to handle marketing in-house, especially if cash flow is limited, but this approach can be a false economy, often leading to missed opportunities and stalled growth.

So, what's the smarter move? It's using a creative agency.

Outsourcing your marketing to a professional team (like us) means you’ll have access to a range of resources, heaps of expertise and cost-effective marketing solutions, all while you focus on what you’re good at – your core business.

Keep reading this blog as we unpack all the common misconceptions about outsourcing your marketing.

Misconceptions of in-house efficiency

Many small business owners believe that bringing (or keeping) their marketing in-house will save money and boost efficiency. It sounds logical, right? But, this assumption often overlooks hidden costs and potential risks.

In-house 'marketers', especially in smaller companies, are often juggling multiple tasks such as admin, HR and being your unofficial IT support (anyone who’s worked in admin is nodding their head at this, right?). These employees may lack the time, skill set and experience needed to take a strategic approach with your marketing. They might also struggle to keep up with rapidly evolving trends and technologies, leading to outdated or ineffective campaigns. Expecting one person to juggle everything is like asking your barista to also cook the poached eggs, manage payroll, clear tables and DJ the café playlist. Possible? Maybe. A good idea? Not really.

By contrast, a marketing agency offers a breadth of expertise, fresh perspectives, and a range of people who each excel in their chosen field. And very often, this is at a more cost-effective rate than maintaining a full-time salary (did someone say win-win?!).

There’s numerous costs that can quickly add up with the in-house approach. Beyond salaries, you’ll also need to consider the costs of employee benefits, office space, and equipment. Then there's the time and resources spent on training and managing an in-house team member, not to mention the ongoing expense of marketing tools and software subscriptions.

The digital landscape is evolving constantly. If your in-house team isn’t 100% dialled into the latest strategies (hello AI-powered everything, SEO shifts, and viral content trends), you risk running outdated campaigns that don’t perform. We live and breathes this stuff - we know what works right now and what’s already collecting dust.

Benefits of partnering with an agency

One of the most significant advantages is gaining access to a diverse team of specialists. For example, when you partner with S. Group's brand + marketing team, you get an entire squad of marketing pros. We’re talking brand strategists, designers, developers, content wizards, ad gurus, and project managers. Plus, we come with a side of banter, bold ideas, and a refusal to create anything that looks meh.

Long story long, we offer a breadth of skills that would be costly and impractical for most small businesses to maintain in-house. This specialised expertise ensures that every aspect of your marketing strategy is handled by someone who truly understands it.

Not to mention that we’re constantly honing our skills and staying across of the latest industry trends, tools, and best practices. This up-to-date knowledge translates into more innovative, effective, and efficient marketing solutions for your business, helping you stay competitive.

The cherry on top? We have established relationships with media outlets, software providers, and other vendors, often securing better rates and deals than individual businesses could negotiate. By leveraging our expertise and network, you can avoid costly trial-and-error approaches and implement proven strategies, maximising your budget.

What are you waiting for?

You've heard (or read) the facts – a creative agency, like S. Group, has the power to completely transform your marketing, and actually make you money. Plus, we’re a pretty fun bunch who you might look forward to catching up with!

Whether you're searching for complete management or just some strategic help and advice, our team are here and ready to work on your business, so you can continue to work in it.

Let's chat…