create wonder.
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Our story

How it all began…

It has always been in Sam Haberle’s nature to push the boundaries. To question the norm. To look at things from a different perspective.

In 2010, Sam saw there was a need to approach architecture differently. He craved more creativity and collaboration, but deeper than that – he wanted to use his creativity to make a difference in our world. A business that would make ‘giving back’ an integral part of its process. With creativity at its core, and generosity in its veins.

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From this ideal, S. Group was born.

S. Group is, and always has been, a business with heart.

Like Sam himself, ‘S’ is known for breaking the rules, being bold, courageous and daring to be different.

We know that the more we give, the better our world becomes. Now, as ever, we’re determined to use our talents to help others - to create joy through the process of creating.

Quite simply, at S, we live to create wonder.

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Our vision

To create joy through creating.

Our purpose

To use our talents to make our neighbourhood better, here and abroad.

Our values

Smiling. Seeking the opportunity, not the issue. Laughing. Finding joy. Lifting the mood and picking others up.

A spirit that permeates everything we do. Openly and warmly giving our time and skills to the community, our clients and each other.

Thoughtful. Mindful. Attention to the details. Bespoke. Thinking things through.

Accepting. Encouraging. Respectful. Participating. Trusting.

In our approach to work and life. Confident. Honest. Taking risks.

Above: S. Group is a proud partner of Compassion International, and in 2017 we have been able to fully-fund a $53,400 capital works project for the Parakletos Child Development Centre in Yogyakarta, Indonesia, improving learning conditions for 167 children.


Since founding in 2011, we have strived to make an impact not only in our local community but also around the globe. Through funds donated, raised, and through professional services gifted, we are excited to share that S. has reached a milestone global impact tallying more than $1,000,000 in philanthropic donations.

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Let’s create something wonderful together…

If you have a social enterprise, a not-for-profit or simply a wonderful idea of how you want to help others, and you think we could help, let’s chat. We’re always happy to explore how we can use our talents and resources to help others – both locally and further afield. After all, using our creativity to make the world a better place is what we’re all about!

Let's talk