Our story
It has always been in Sam Haberle’s nature to push the boundaries, question the norm, and look at things from a different perspective.
How it all began…
S. Group originated in 2010 with a fresh-faced architect, Sam Haberle. Wanting to challenge the way architecture has always been done, he assembled a small crew of people who shared his passion. They were ambitious, unconventional, and determined to create work that made people stop, think, and feel something.
That same spirit still drives us today. What began as an architecture studio has grown into a multi-disciplinary collective spanning architecture, brand, web and marketing – bringing together different minds and skills to create impact and spread joy.
These days we might have grown up a bit, but we’ll never play it safe. We still challenge the expected, back bold ideas, and use our talents to ignite wonder, create communities, and leave things better than we found them – here in Tasmania and beyond.
Our values
Joyous
It’s the welcoming smile that reaches our eyes… A belly laugh that erupts from a meeting room. We find joy in the little things and spread joy to everyone we can. We lift the mood and pick others up. We seek the opportunity, not the issue.
Generous
It’s a spirit that permeates everything we do. We openly and warmly give our time, our skills and our hearts to the community, our clients and each other.
Considered
It’s our attention to the details. It’s thinking things through… then revisiting the issue and going even deeper. We are thoughtful, respectful, we act mindfully and we carefully consider all angles, attitudes and approaches.
Embracing
It’s more than just accepting. We open our arms to everyone, to the experience, and to the moment. (And if that means hugs, we’re cool with that too!)
Bold
It’s in our approach to work and life. We’re confident in our knowledge and our skills. We’re bold enough to take risks, and brave enough to be honest.
What's your next project?
Got a big idea or a project that needs a fresh perspective? Bring us in. We’ll ask the right questions, challenge the obvious and bring the right mix of creativity and strategy to the table. Let’s create something that matters and have a good time doing it.
