Posted on: 3 Dec 2018
News
Our Cradle.
Simon McDermott in collaboration with S. Group today announces his debut development, Our Cradle. The boutique accommodation development, offering 62 rooms, will be nestled discreetly on the doorstep of the Cradle Mountain National Park.
![Our Cradle Logo wide](https://s-group.imgix.net/news/our-cradle/Our_Cradle_Logo_wide.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=660&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=6c5ef14f716dc207901b5a224f108265 1320w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Logo_wide.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=496&ixlib=php-3.3.0&q=82&w=992&s=138e7a296dfc90c4f1356ed8f9e9f6ad 992w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Logo_wide.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=9849348bb708fc7f543ea47f0b9cde7f 1984w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Logo_wide.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=384&ixlib=php-3.3.0&q=60&w=768&s=8f70368e7bd99f3393c05a6672e161ed 768w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Logo_wide.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=2fe444cf4311d97e398512dc8d1722ba 1536w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Logo_wide.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=320&ixlib=php-3.3.0&q=60&w=640&s=5d3744950813f0106e00cf66e1c4c57a 640w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Logo_wide.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=260&ixlib=php-3.3.0&q=60&w=520&s=bf2641445e850ba9c1b3199ae740ae67 520w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Logo_wide.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=1040&s=4640f0622141403f063fa49ddeebc461 1040w)
Our Cradle welcomes visitors into the heart of the World Heritage Area and offers an intimate view of Tasmania’s crowning jewel, Cradle Mountain. With state-of-the-art, architecturally designed accommodation suites, private walking tracks around the property and stargazing facilities, this development will set a new standard for luxury accommodation in Tasmania.
“It has been invaluable for me to have partnered with S. Group for this development, especially being my first,” Simon said, “Given the scale of the project and the delicate nature of the area, their support and strategic vision have been instrumental.”
![Our Cradle Bathroom Render 1 1](https://s-group.imgix.net/news/our-cradle/Our_Cradle_Bathroom_Render-1-1.jpeg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=900&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=acce362359a0e5ad5bf62133f8c0a8ad 1320w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Bathroom_Render-1-1.jpeg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=676&ixlib=php-3.3.0&q=82&usm=20&w=992&s=b8d8cffd1a1dc21ec84a55b099bbc382 992w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Bathroom_Render-1-1.jpeg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=523&ixlib=php-3.3.0&q=60&w=768&s=3546fb916e9c78e5010cde8945e8ff89 768w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Bathroom_Render-1-1.jpeg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1047&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=1c3aa7688c0bc29f91411b364946a5f0 1536w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Bathroom_Render-1-1.jpeg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=436&ixlib=php-3.3.0&q=60&w=640&s=8495412c2107cbb780af4acbf83ebfdd 640w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Bathroom_Render-1-1.jpeg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=354&ixlib=php-3.3.0&q=60&w=520&s=c3f3960c5e664eb778e651810cbb4ee7 520w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Bathroom_Render-1-1.jpeg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=709&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=dfb9e0f1a1de60381a1c4a60d41af280 1040w)
Simon McDermott, a Tasmanian through and through, says, “As Tasmanians, we have an enormous sense of pride in Cradle Mountain. It’s one of those iconic points that we turn to for a sense of identity.”
He continues, “Loving Cradle Mountain, loving that view, it’s just in our blood. We want to share that unique view and the feeling of being Tasmanian with everyone who stays at our accommodation.”
The experience at Our Cradle should offer just that, as it will be perfectly situated to capture a full view of Cradle Mountain currently unrivalled by that of existing accommodation.
![Our Cradle Kitchen Render 1 1](https://s-group.imgix.net/news/our-cradle/Our_Cradle_Kitchen_Render-1-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=964&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=4a5a509992616bb9fda5830176265d69 1320w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Kitchen_Render-1-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=725&ixlib=php-3.3.0&q=82&w=992&s=5624023171864eb1c83b0615176bffff 992w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Kitchen_Render-1-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1450&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=073fc32950d58b0d12f2661cdb89fa22 1984w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Kitchen_Render-1-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=561&ixlib=php-3.3.0&q=60&w=768&s=3110d817c39e9244d7a0a39a7ba9aa62 768w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Kitchen_Render-1-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1122&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=7a145e3d6ed02acd8bccd92857f67926 1536w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Kitchen_Render-1-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=467&ixlib=php-3.3.0&q=60&w=640&s=12be841856b7226d36c1a673c7c68fd0 640w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Kitchen_Render-1-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=380&ixlib=php-3.3.0&q=60&w=520&s=61897ada82ae1787bd7429a40f0d7b74 520w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_Kitchen_Render-1-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=760&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=1cc20ca66b1bfaf3b71f8a1cb56c876b 1040w)
Tara Howell, Director of S. Group, says, “S. Group’s brand, marketing and architecture offering has given the Our Cradle development a unique competitive edge,” she continues, “We’ve taken a holistic approach to the project in terms of creating unity between the design, brand and marketing strategy.”
Sam Haberle, S. Group Director, adds, “Architecturally, Our Cradle draws on the brand’s essence: Tasmania. It does not simply strive to provide luxury, although it does this. At its core, it brings Tasmania to the guest. Being able to offer this kind of strategic integration between the architecture, brand and marketing is what sets S. Group apart as a completely unique creative firm.”
Completion of the development is expected in 2020.
![Our Cradle RGB 300dpi 4](https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=28324a7813d9d39391e58d877ad9bfe1 1320w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&w=992&s=162670ded739543fa75079418a399704 992w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1323&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=c81334f33ff39aa710c61d6f011f1b1d 1984w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&w=768&s=43a24bbe49f02447ebded0daddc3c1e5 768w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=fb473bd018f33e4917e8346e7cc6547b 1536w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=dbe0fa7e035d3b61bdbd484b16266819 640w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=614c63c947c1116d9047819a72f88c2e 520w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=5839d0ac10c987b02eda974eb145b7b4 1040w)
![Our Cradle RGB 300dpi 14](https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-14.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=d9be521a22ec8393c4f532b3653e2498 1320w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-14.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&w=992&s=8926bb8644c9c341ed6401c5a2b31562 992w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-14.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1323&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=84593624f288520ab230e6883687983c 1984w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-14.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&w=768&s=bb041af6d5e6259f832c2ff61871bae2 768w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-14.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=72a09e4259ba36ca160fb84c27de844b 1536w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-14.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=ed7e6afa0c61bca8cb118a7df41c5218 640w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-14.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=4fbd6a6bd805643ebb3d13de72df78e2 520w, https://s-group.imgix.net/news/our-cradle/Our_Cradle_RGB_300dpi-14.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=e3ce275ae5f83804fe16ef48159d2a40 1040w)