Junction Arts Festival
S. Group is proud to have been a major sponsor of the Junction Arts Festival from 2012 through to 2019.
Junction Arts Festival (Junction) exists to bring quality arts and cultural experiences to Launceston and is an annual Festival of extraordinary arts experiences in unusual spaces throughout Launceston that’s held in the first week of September.
Junction was first presented as a one-off event annexed to the 2010 Regional Arts Australia Conference; it filled a creative niche locally which prompted Events Tasmania and the City of Launceston to support the creation of the annual festival, to the delight of Northern artists and audiences.
S. Group stood alongside Junction from its very early days – supporting the festival through both financial sponsorship and also with the skills and expertise of our Brand + Marketing team.
Each year our Brand + Marketing team acted as the lead creative agency for the festival, working closely with the Junction team to develop the creative concept, and then rolling the concept out through all of the advertising and marketing collateral. You can check out some examples of our work for Junction by heading through to our portfolio page and seeing the work we did for the 2017 and 2016 festivals.
Across our years of working with Junction, S. Group supplied approximately 1000 hours of service to the festival – or in the order of $120,000 of service at commercial rates. It’s exciting to have played such an integral role in the evolution of Junction which first hit the streets of Launceston back in 2010, and last year celebrated its 10th birthday!