Bec and George came to S. Group as high profile reality TV personalities from “The Block”, who wanted to create a brand for their new business.

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We undertook a brand workshop to explore how the business could portray its offer and how it can reach their target audience. We defined the brand’s vision, values, personality and positioning, and the most compelling reason for customer choice: an emotional proposition.

From this workshop, we were able to create a unique brand name that reflected their personalities and resonated with their target market.

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S. Group Level 1, 10-14 Paterson Street Launceston Tasmania 7250 Australia (03) 6311 1403 Level 1, 90-92 Murray Street Hobart Tasmania 7000 Australia (03) 6251 3906 552 Victoria Street North Melbourne Victoria 3051 Australia (03) 9999 0776