Brand, web + marketing.
Playgroup Tasmania is a not-for-profit organisation which has been supporting Tasmanian families for over 40 years.
Their previous brand, which was part of a brand ‘family’ designed for Playgroup Australia and the other state-based playgroup organisations, had become out-dated and no longer represented the energy of our Tasmanian entity… which is why we stepped in.
After a strategic briefing process to ensure we understood the organisation’s vision, audiences, and personality, we embarked on the brand identity process.
![Playgroup Logo Social Tiles Square5](https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=9a62b381dab1e7079937115d5ee948f4 1320w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=23eb2cd243fa3d92686b0ade8eff3cd4 992w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=a91af03c9d69f809c001e05c8283adc0 1984w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=f8dfcb2c39490cb67f5378062ec8f1a2 768w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=0fde51e1e531b4108474d496829d8870 1536w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=22445613449469061713c2857af0470f 640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=6a71e51b670ccfbc8401e478f2069bc8 520w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&w=1040&s=f066d05b7fbdac3e51583c0e1c580a78 1040w)
![Playgroup Logo Social Tiles Square3](https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=082df023e663c6e2ab04262ff21f3f71 1320w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=72ff0b9631498f10449646756ae9f783 992w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=f853bbc27de27a27844f533bdb64fbf0 1984w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=4549f17bcf7ffc5a7c8d1389fc02614a 768w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=6161b550665ae8fa30d785c57e42d8ac 1536w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=fc6cff2852058f6b8dd63e28e7a57116 640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=dd70bad41a5a48b6788cf55048337196 520w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Logo_Social_Tiles_Square3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=dac0a44fef46f5f12e67df81d5759345 1040w)
![Playgroup Social Gridx3](https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=58e2fbbe0750f61f515af9ecf22e5589 1320w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=8e34f245d0dd75dcb09eb3e4dd4e68a4 992w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=76e48f6747b62710dc12d503d192520c 1984w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=e255286ccd4b6000431a8189d055f516 768w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=e50ff1225d8c0cc5ca76a028ba2515a3 1536w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=977bb253202d8eda9ee04a757abfec08 640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=16c2fdcbbefa3540d6cc69057a70e1b4 520w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&w=1040&s=97bc8e3777123bdbff7c674df2c8b0d6 1040w)
![Playgroup Social Gridx32](https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx32.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=a09387287cab978f87fc379567853a81 1320w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx32.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=55c0d7507d37a58f0fef26b4267f1fe3 992w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx32.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=bb4e33f331a0fcd58b88bdd068823c3a 1984w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx32.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=b6af2048ba70545d407cb734f1a2c6e9 768w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx32.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=e466b42ed3f5488dc1595d71e3a73415 1536w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx32.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=07e9ed5716b4343b87fab8b3f2ad9adb 640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx32.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=b13a7d6d4d11d27aa7015c429f8d6e1e 520w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx32.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&w=1040&s=12ae9bbb5775aa67ae773b73c6e09261 1040w)
![Playgroup Social Gridx33](https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx33.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=d275414ab888e55093af5ef8f582ca87 1320w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx33.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=ad7fb68e4357625b199f06476ac0c6a1 992w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx33.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=0586e1b7c7a2f8d65e1b4a15f27b006d 1984w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx33.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=0067d273a48ad5936f66702dd5c50bf9 768w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx33.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=79a903c3ab1aa00d54e45c058918251e 1536w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx33.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=a45a0622013134022440393391d43e92 640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx33.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=890442696550f4b18f98a09c3c1e587c 520w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Social_Gridx33.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=82adcf2c3aa2f4e56e78c077d608890b 1040w)
As our work shows, we had a lot of fun with this one! It was important, however, to strike a balance between playful and professional – the brand needed to represent the fun, energetic and playful nature of the work Playgroup Tasmania delivers, but also appear professional and contemporary, and appeal to major stakeholders and funding bodies.
We (and our client) think the refreshed brand ticks all these boxes – it’s a clean, easy to read wordmark that feels professional, yet lively and young, and is enhanced by a suite of graphic elements that will be incorporated into collateral and marketing.
![Playgroup Tas Business Card Mockup copy](https://s-group.imgix.net/projects/platinum-pro/Playgroup_Tas_Business_Card_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=b85fda0666905f9be04401473fa22da3 1320w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Tas_Business_Card_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=05572510af3666a39366032667f16975 992w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Tas_Business_Card_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=52d2867f8f5f387acb0216b344e7b7c0 1984w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Tas_Business_Card_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=e69827a38d8f26da1a7b835781d35da4 768w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Tas_Business_Card_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=1b4ef0195cfdb123d20ab13bfe79a624 1536w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Tas_Business_Card_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=9287d40642e2a338345bb5396293cb49 640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Tas_Business_Card_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=af13b8193d05d297f5c2cd74ddd15e9a 520w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Tas_Business_Card_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&w=1040&s=cb89b7d120f4e39227222f6782cce598 1040w)
![Playgroup Teardrop Mockup copy](https://s-group.imgix.net/projects/platinum-pro/Playgroup_Teardrop_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=6c0607e636d36d14fd86216fa1485cbf 1320w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Teardrop_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&usm=20&w=992&s=64c3b7b1aceeb35c029919f9bcd9e3dd 992w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Teardrop_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=79382cef855c2a80a2f4b90a9d2fc1ce 768w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Teardrop_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=5cdb041f3c7232a872ab69eec2f4cb33 1536w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Teardrop_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=e8e996d2a310e685d360ec0618162d3a 640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Teardrop_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=0c8f4a7d9f049260a3f2554a8debba1b 520w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Teardrop_Mockup-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=d08187c41f0f86e2fc2f5af071c1d7d3 1040w)
![Playgroup Style Guide pages web](https://s-group.imgix.net/projects/platinum-pro/Playgroup_Style_Guide_pages_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=742&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=bd4ead4534d7f7178518d30992561b7b 1320w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Style_Guide_pages_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.0&q=82&w=992&s=362ce1a9001e26b60725a0f649bd64dd 992w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Style_Guide_pages_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=d6de26f8d0ccf74c239eff1317e79d47 1984w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Style_Guide_pages_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.0&q=60&w=768&s=ae15a999eefbb2565570b4669122f4ce 768w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Style_Guide_pages_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=d21ad998fda4ac52eb1757553f3f0b01 1536w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Style_Guide_pages_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=360&ixlib=php-3.3.0&q=60&w=640&s=fce9999c4924f4de872c63aaad08fd6a 640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Style_Guide_pages_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=292&ixlib=php-3.3.0&q=60&w=520&s=c13b20d78ee8bcddb0778a538a4c8c97 520w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Style_Guide_pages_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=585&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=40cda05912245dada983572184f34ea2 1040w)
The new website is a great example of how we’ve chosen to utilise these graphic elements. The colours, shapes and illustrations, combined with existing photography, work to create a web experience that is user-friendly and full of helpful information, yet feels fun, playful and engaging.
![Playgroup Website Mockup 2 square copy](https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_2_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=693146b6fc59d2da6dc169ff9f230f93 1320w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_2_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=bc62bcd6666355cd8fc001d44fd0cc4f 992w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_2_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=3f57a01ae39e47651c8bd7552a638dc8 1984w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_2_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=1ae0b5627800e3442cba6bf9ebf13642 768w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_2_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=4ce768d8e9a3489406dfeb66a6fbb7bf 1536w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_2_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=9141125e73e4cd468d9aeee086abcc76 640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_2_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=957a3d690437db1b1abd05efb12a0de1 520w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_2_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=4d6928c08c513068a6b25c58e3c83f87 1040w)
![Playgroup Website Mockup 3 square copy](https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_3_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=8bf43baec7fc5d4414b2037990ba07ec 1320w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_3_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=b4553bf1c570d84451a74f0a7c0a1fe1 992w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_3_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=0045ebfffbeb2da3d4e51ce8dde704dc 1984w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_3_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=cc01850e5b364978e41ff07fb8da8b25 768w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_3_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=c7949b611e53165c8e208875cda330f7 1536w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_3_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=47ff3b9b5eda22089b22f21822225b1f 640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_3_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=d69463cdbd0bfda27140f28530e6c71d 520w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_3_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=15f1e4d6c0855db57a5de23eb37bc038 1040w)
![Playgroup Website Mockup 4 square copy](https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_4_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=6cc9362e29a29b1d01363d56f461b6f0 1320w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_4_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=5b0991dbafc222c11414f8bc8b350af1 992w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_4_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=5f7181cf1bc962d7724dde3317fbb689 1984w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_4_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=71f0ea623dbb7343dc609956e5761d27 768w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_4_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=359d251680200b4370c2bca49c8c0346 1536w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_4_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=a535d499dabefc364e56a2856c021111 640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_4_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=e7ae29b8e8bda66090dfffce67dabca1 520w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Website_Mockup_4_square-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=7b3191325f568162df85b48d8e9a4b08 1040w)
![Playgroup Web Phone copy](https://s-group.imgix.net/projects/platinum-pro/Playgroup_Web_Phone-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&w=1320&s=a3a276aa58cf654d33a140720d1a9e4d 1320w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Web_Phone-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=2640&ixlib=php-3.3.0&q=82&usm=20&w=2640&s=a1f4aa913d8a63ac0b9f0e9b40b12b7c 2640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Web_Phone-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=22c08d308774fb9891c6f9457e06d263 992w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Web_Phone-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=ee5d276e0f1b9bbb6f6357d49e0112e5 1984w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Web_Phone-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=94613403feda8e49e7b823864ab39ef8 768w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Web_Phone-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&w=1536&s=02d1b2c3c55858926bd5f1ddc062dcf5 1536w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Web_Phone-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=e85eacf471d4e189a48663328065a73e 640w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Web_Phone-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=70572730729c54a591dd862a9c4f3620 520w, https://s-group.imgix.net/projects/platinum-pro/Playgroup_Web_Phone-copy.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&w=1040&s=18f455e1de52c6a66d8b8ab5dad01bc2 1040w)
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