Rae & Partners are more than a firm of lawyers, they’re advocates for change. They’re driven by a genuine love of helping change clients lives for the better. With over three decades of history operating in Tasmania, they’re taking a step toward 2020, launching into the future with a revamp of their brand.
Together with the Rae & Partners team, we held a workshop to get to the bottom of their brand, from target market, to competitive advantage and values at the heart of their business. From there we created a brand audit, set clear-cut goals for the future, and came up with a single-minded proposition. From all this, it was clear that they like to think outside the box and create meaningful change - which inspired their new positioning line: ‘Ready For Change’.
Their new positioning line and goals from the audit informed the approachable yet professional look and feel of their brand as we rolled it out across signage, stationery, print advertising and website design.