Tassie4Kids

Remember when you went on amazing adventures with your family as a kid? Those times you laughed so hard it hurt? What you saw, did, felt and can’t forget? That’s Tassie4Kids.

Put simply, Tassie4Kids is an online platform where you can discover all the best family activities, locations and destinations in Tasmania. More than this though, it gives families the opportunity to re-create those special times they had as a child, with their children.

Operated by a passionate Tasmanian herself, Amy Joseph approached S. Group to assist with a complete re-brand of her already established online business.

Through a brand strategy session and then a brand development process we designed a brand for Tassie4Kids that is playful, authentic, connecting and fun and carries across both traditional and online platforms. We loved creating their new website that kept all these elements while providing a fresh user-friendly experience for their visitors. At every touchpoint across the brand, these details play a vital role in communicating the very essence of Tassie4Kids.

More so, another important aspect of the brand development was demonstrating the connection between parent and child that Tassie4Kids can assist with as part of their service. By utilising negative space within the 'D', we beautifully represented a parent and child holding hands between the letters ‘I’ and ‘D’ in the typography of ‘Kids’.

The Tassie4Kids brand ID is now distinctive, speaks directly to its target market, and gives the business the best branding foundations for many more years of growth and success.

At the end of this journey with Tassie4Kids it's amazing to look back and see the transformation that the brand went through!