create wonder.

Tourism

Brand + web development.

Remember when you went on amazing adventures with your family as a kid? Those times you laughed so hard it hurt? What you saw, did, felt and can’t forget? That’s Tassie4Kids.

Put simply, Tassie4Kids is an online platform where you can discover all the best family activities, locations and destinations in Tasmania. More than this though, it gives families the opportunity to re-create those special times they had as a child, with their children.

Operated by a passionate Tasmanian herself, Amy Joseph approached S. Group to assist with a complete re-brand of her already established online business.

Through a brand strategy session and then a brand development process we designed a brand for Tassie4Kids that is playful, authentic, connecting and fun and carries across both traditional and online platforms. We loved creating their new website that kept all these elements while providing a fresh user-friendly experience for their visitors. At every touchpoint across the brand, these details play a vital role in communicating the very essence of Tassie4Kids.

S Group Diemen Award Entries Brand ID Tassie4 Kids
Tassie4 Kids Letterhead 6600 RGB 72dpi
Tassie4 Kids Style Guide 1 4623 RGB 72dpi
Tassie4 Kids Business Card 3000 RGB 300dpi
Tassie4 Kids Style Guide 2 4626 RGB 72dpi

More so, another important aspect of the brand development was demonstrating the connection between parent and child that Tassie4Kids can assist with as part of their service. By utilising negative space within the 'D', we beautifully represented a parent and child holding hands between the letters ‘I’ and ‘D’ in the typography of ‘Kids’.

The Tassie4Kids brand ID is now distinctive, speaks directly to its target market, and gives the business the best branding foundations for many more years of growth and success.

At the end of this journey with Tassie4Kids it's amazing to look back and see the transformation that the brand went through!

Tass4 Kids Website 1235 RGB 72dpi 1
Tass4 Kids Website 1235 RGB 72dpi 2
Tassie4 Kids Illustration Child Beach 3000 RGB 300dpi

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Interested in how we can help your next project be next level wonderful? Whether you’re looking at building your dream home (or renovating your existing one), have a business development in mind, or you’re in need of some help with brand and marketing (and all that this encompasses), let’s talk about how we can work together to create some magic!

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