create wonder.

Education

Brand and campaign development.

University College Paul Plain 5197 RGB 300dpi
University College Plain 4961 RGB 300dpi14
University College Olivia Plain 4961 RGB 300dpi
University College Madi Plain 4961 RGB 300dpi
University College Lauren Plain 5197 RGB 300dpi
University College Maddy Plain 5197 RGB 300dpi
University College Jit Plain 5197 RGB 300dpi
University College Meegan Plain 4961 RGB 300dpi
University College Brad Plain 5197 RGB 300dpi
University College Jack Plain 4961 RGB 300dpi
University College Plain 4961 RGB 300dpi22
University College Icon 4961 RGB 300dpi10
University College Business Cards 4500 RGB 300dpi

The University of Tasmania has launched a range of Associate Degree programs as pathways towards University Degrees or career advancement that were introduced to encourage school leavers to continue further education in Tasmania. They named it University College.

To be strategically driven at every level, S. facilitated a day-long brand audit workshop with the key players and stakeholders of University College, including the CEO, GM, marketing team and teachers. Together, we unearthed the essence of University College, identified the target audience, created a tone of voice, discovered a personality and found a positioning line: Big on Experience. This idea has led to the creation of a unique identity and ultimate strategy for the future.

Olivia Tshirt 3333 RGB 300dpi
University College Mug
University College Underground Poster Paul 2300 RGB 300dpi

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University College Water Bottle 4500 RGB 300dpi
University College Tshirt on Purple 3000 RGB 300dpi
University College Style Guide Layout Turquoise 4623 RGB 72dpi
University College Totes Bags 3288 RGB 300dpi
University College Pens 2508 RGB 300dpi
University College Style Guide Layout 4000 RGB 72dpi
University College Retractable Banners 2800 RGB 300dpi

Client

  • University College
  • University of Tasmania

Location

  • Tasmania

Project Team

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Let's work together...

Interested in how we can help your next project be next level wonderful? Whether you’re looking at building your dream home (or renovating your existing one), have a business development in mind, or you’re in need of some help with brand and marketing (and all that this encompasses), let’s talk about how we can work together to create some magic!

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