Brand and campaign development.
The University of Tasmania has launched a range of Associate Degree programs as pathways towards University Degrees or career advancement that were introduced to encourage school leavers to continue further education in Tasmania. They named it University College.
To be strategically driven at every level, S. facilitated a day-long brand audit workshop with the key players and stakeholders of University College, including the CEO, GM, marketing team and teachers. Together, we unearthed the essence of University College, identified the target audience, created a tone of voice, discovered a personality and found a positioning line: Big on Experience. This idea has led to the creation of a unique identity and ultimate strategy for the future.
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