Bar Urbane

When Alex and Jordan approached S. Group with their vision of introducing an establishment uniquely niche to the vibrant city of Launceston, we were eager to get on board.

Our creative team started with an immersive strategy session to discover the essence of what this new bar would offer. Our next step was the development of the perfect name:

Urbane /əːˈbeɪn/ (adjective):

courteous and refined in manner; high cultivation and poise coming from wide social experience; comfortable in social situations; and polished and elegant in manner or style; suave.

From the velvet curtains and unique artwork to the staff uniforms, glassware, and coasters, Bar Urbane's stylish brand flows through every touchpoint. It’s premium quality and luxury at every turn, from the handcrafted leather aprons, leather coasters, linen and napkins, to the high-end Tasmanian ingredients that feature in their menu options and cocktails.

We’ve loved helping Bar Urbane bring its vision to life. We’ve said it before, and we’ll say it again, brand is more than just a logo. In Urbane’s case, it’s an experience that truly embodies sophistication and elegance.

Capturing the essence of Bar Urbane through video was also a bit of fun, beautifully showcasing what the experience is all about, from their premium ingredients to the bar’s luxurious ambience.

Next time you’re in Launnie, why not drop into Bar Urbane, sample a cocktail or two, and enjoy this unique experience for yourself!