Brand Strategy & Development
As designers, creatives and architects, we understand that when you create something of your own, you look for ways to inject a little piece of your personality in every decision and this is exactly what Structuur specialise in when building a home. Structuur came to us as a new business, allowing clients the 'freedom of architectural expression' by creating custom cladding solutions and installation in Tasmania.
Working with Structuur's team, we undertook a brand workshop to get to know the business and develop a target audience and objectives. This workshop included the creation of the brand name and positioning line; Structuur, Freedom of Architectural Expression.
Following this workshop, we designed the brand identity for Structuur including marketing collateral, website design and development, product photography and social media implementation.
