Brand + web development.
We love working with locally-owned, Tasmanian businesses like the Oliver Kelly Group, which employs over 60 highly skilled staff throughout Tassie.
Our relationship with OKG started years ago, as our archi team have worked closely with them on many projects. But this time, OKG asked our marketing team for some help in updating their brand to reflect the high level of service and quality their business offers.
As is our process, we kicked things off with a brand workshop to identify their target market and what makes them different to their competitors. We identified their goals and created a brand strategy document that can constantly be referred to, ensuring all brand communications are consistent and considered.
Referencing all we now know about the business, we refreshed their logo to feel more balanced, contemporary, and better represent the Oliver Kelly business. Alongside their updated look, we also created a corporate profile and updated their website.
![OKG Logo 01 square](https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Logo_01_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=5c6a71637eb347ae5157755ca3933669 1320w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Logo_01_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=84f8077b2261e402cd8cc9bd4872972f 992w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Logo_01_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=f53d7a5bf03dd63e3a48f924edf11a4e 1984w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Logo_01_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=9e124ba85f805f0572e8903628c7448c 768w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Logo_01_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=f5416f14de817af24c68f4dffc7a9eb5 1536w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Logo_01_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=7edc57639b6a1fc92df3f42a39ce29b0 640w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Logo_01_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=208f2202950f987da366301f6c066190 520w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Logo_01_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=8283d1a1bf44e9ab71be8b4417d6cbd5 1040w)
![OKG Logo 02 square](https://d1nji25v0sshle.cloudfront.net/projects/oliver-kelly-group/OKG_Logo_02_square.jpg)
![OKG Corporate Profile 2 web](https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Corporate_Profile_2_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.2855&fp-y=0.4983&h=742&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=afa72b9ae3a079179cfc797562060b73 1320w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Corporate_Profile_2_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.2855&fp-y=0.4983&h=558&ixlib=php-3.3.0&q=82&w=992&s=24e8af84cfd39888a33b30d9b28a98f0 992w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Corporate_Profile_2_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.2855&fp-y=0.4983&h=1116&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=dd4a7bcdc276ff1b699e00add4217f9f 1984w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Corporate_Profile_2_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.2855&fp-y=0.4983&h=432&ixlib=php-3.3.0&q=60&w=768&s=788d13d269a9a49a8d617d8b89d0c81d 768w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Corporate_Profile_2_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.2855&fp-y=0.4983&h=864&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=9fd8646d4bf7391c8953e7e74607ef57 1536w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Corporate_Profile_2_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.2855&fp-y=0.4983&h=360&ixlib=php-3.3.0&q=60&w=640&s=e9d30431a48209c5eac5af36a170a07c 640w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Corporate_Profile_2_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.2855&fp-y=0.4983&h=292&ixlib=php-3.3.0&q=60&w=520&s=180c140a695d066af2a2667a11c80b71 520w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Corporate_Profile_2_web.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.2855&fp-y=0.4983&h=585&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=cfcee87871c4da044ff48338f91065d9 1040w)
With every website we create, we don't just consider the design, but also the users' experience. A good User Interface (UI) is essential, as it makes it easier for your viewers to find the information they need, and to see what your products and services are as clearly as possible. It involves anticipating the users' preferences and then creating a website that understands and fulfills those (as well as making sure it looks great).
For the Oliver Kelly Group, it was essential for us to design a website that made it easy to see their key services, as well as showcase their impressive work (especially with a resume as unique as theirs).
Because it's built on the incredibly user-friendly Craft CMS system, after some pretty easy web training Oliver Kelly can now update and add to their website as they please. (We're always there to help, of course, but we do love it when our clients can manage their own websites with ease - it means they're not so reliant on us for every small change they need, and we can just sit back and relax!)
![OKG Web 01 Homepage phone mockup square](https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_01_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=2a900f860f3cb39538e51c6b52a7460a 1320w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_01_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=12d2530711abd03ff783d0f14e575d05 992w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_01_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=821d01591289b0d2406b802b199ae97f 1984w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_01_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=1b8ab897f880d8965d56d7c1c625edee 768w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_01_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=d4b73b01709cd750488376b43c269ca6 1536w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_01_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=55b06c8505fdaf16264f3b0706bd4b45 640w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_01_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=89dad2ce3e376f35d319f1129e529c9d 520w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_01_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=84a6c97303a6b2b726a7d399b1c3ece0 1040w)
![OKG Web 03 Homepage laptop mockup square](https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_03_Homepage_laptop_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=3f112c5e4c29e37ecba94557b0e93270 1320w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_03_Homepage_laptop_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=8737f4d23cce0e3c02dfdd9d9772f029 992w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_03_Homepage_laptop_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=7a4aa123775bfd4014bf31c07cdbfcb5 1984w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_03_Homepage_laptop_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=2602a0cc495365a4c2a50bb64a73c768 768w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_03_Homepage_laptop_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=f10b836ffd9084811b561c2fd7fd08ee 1536w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_03_Homepage_laptop_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=71370503b966ae61ce31f857d2719e4d 640w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_03_Homepage_laptop_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=89eb6992137f77d5a44714e082de0121 520w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_03_Homepage_laptop_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=9462f9a0b127b6c9724b2a736a112d9d 1040w)
![OKG Web 02 Homepage phone mockup square](https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_02_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1320&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=6ebe84cb4c33243137935398483a4278 1320w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_02_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.0&q=82&w=992&s=45e02a13ec175bb102b73adc8d5276d0 992w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_02_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=f57b72b003451c22c0f6ee3478837286 1984w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_02_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=768&ixlib=php-3.3.0&q=60&w=768&s=cb79bdba1e12216dc2771e158376740e 768w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_02_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=612138e41cce1fe91f0719cd514b47fc 1536w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_02_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.0&q=60&w=640&s=91fcc9f21aeb6e96d34326e4f278e7c2 640w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_02_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=520&ixlib=php-3.3.0&q=60&w=520&s=441e5f07aaba77d074f73d29b28f89fe 520w, https://s-group.imgix.net/projects/oliver-kelly-group/OKG_Web_02_Homepage_phone_mockup_square.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1040&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=29f784147dc4409b4f8989702b98159b 1040w)
![Oliver kelly group 1](https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=20d8de1cca875947c82ef2c36b67f1ed 1320w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&w=992&s=5506b75124762c89f57077632bd78a1e 992w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1323&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=f01d0ed151578cc0d86f03811840b170 1984w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&w=768&s=94790b2f1aad34d6e3c64bc5f919cadb 768w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=b7c90f8b1a3efb69bfafa8bcbbfde255 1536w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=7d387067c5755eeb8a800f8cccdc5755 640w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=0a500f2fb50ad89ed18c39fc957a1c1d 520w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-1.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=9a4616241c1773d7e934c8c15d0d862f 1040w)
![Oliver kelly group 2](https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=76b09e7d0f6e6b50c13dd3c75208f2bd 1320w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&w=992&s=c22fe2725bc7e250ae8a09ec6ec17fa3 992w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1323&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=81b3a105f194d657176587c34ab26b5b 1984w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&w=768&s=3c57c90f4dc39386f67446bd94d337bc 768w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=3454d610f92fa5b362d32bbde4ebbc6b 1536w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=5edf7544d0e842dd0971015f00de06d0 640w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=3770a3036c045a57b287fdff8b5c1b8e 520w, https://s-group.imgix.net/projects/oliver-kelly-group/oliver-kelly-group-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=1d406d02f1bf12ec98499968ee3b4b93 1040w)
Client
Project Team
- Monica Plunkett
- Ashlee Carey
- Claire Hayes
- Rain Lyall
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