Oliver Kelly Group

We love working with locally-owned, Tasmanian businesses like the Oliver Kelly Group, which employs over 60 highly skilled staff throughout Tassie.

Our relationship with OKG started years ago, as our archi team have worked closely with them on many projects. But this time, OKG asked our marketing team for some help in updating their brand to reflect the high level of service and quality their business offers.

As is our process, we kicked things off with a brand workshop to identify their target market and what makes them different to their competitors. We identified their goals and created a brand strategy document that can constantly be referred to, ensuring all brand communications are consistent and considered.

Referencing all we now know about the business, we refreshed their logo to feel more balanced, contemporary, and better represent the Oliver Kelly business. Alongside their updated look, we also created a corporate profile and updated their website.

With every website we create, we don't just consider the design, but also the users' experience. A good User Interface (UI) is essential, as it makes it easier for your viewers to find the information they need, and to see what your products and services are as clearly as possible. It involves anticipating the users' preferences and then creating a website that understands and fulfills those (as well as making sure it looks great).

For the Oliver Kelly Group, it was essential for us to design a website that made it easy to see their key services, as well as showcase their impressive work (especially with a resume as unique as theirs).

Because it's built on the incredibly user-friendly Craft CMS system, after some pretty easy web training Oliver Kelly can now update and add to their website as they please. (We're always there to help, of course, but we do love it when our clients can manage their own websites with ease - it means they're not so reliant on us for every small change they need, and we can just sit back and relax!)