Brand, architecture + marketing.
![S Group Nov Progress 55](https://s-group.imgix.net/general/jack/SGroup-NovProgress-55.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=8abab9a45e48dedeb36ff4e6ba06d0ed 1320w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-55.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&w=992&s=789ec6c9f4dad3e4366356682655db08 992w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-55.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1323&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=b4804ca33d244309216fe6f5608eefef 1984w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-55.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&w=768&s=5f4b496ff30ba47c9861d12ca475f792 768w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-55.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=9ad63986cf243f26c319afb89f5daffb 1536w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-55.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=66658d7f21983e3a041717e0b90bab33 640w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-55.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=537315b9b278644b78c17b8917f82c63 520w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-55.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=a597fd0cfbd62ae1fe20b719cc6e5449 1040w)
Many of the world’s great cities have seen areas on the edge of their CBDs evolve from industrial beginnings, celebrating their often mechanised yet intricate architecture.
New York City’s Meatpacking District on Manhattan’s west, along with Fitzroy on Melbourne’s east, embody this compelling growth. Albeit modest in scale, Launceston has followed this pathway, seeing striking industrial buildings and sites upcycled into places of class, ideal for not just living.
The A. E. Jack site has long been known for its iconic history in Launceston, so it’s only fitting that the brand and the seven constructed townhouses celebrate and pay tribute to this history.
Both our architecture and brand & marketing teams have been involved in this project right from the start when it was just an ambitious idea and a disused, vacant lot... We worked closely with McB Developments and The Baker Group to ensure that both the architecture and the brand pay respect to the Jack site and Jack family.
![On site](https://s-group.imgix.net/projects/jack/on-site.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.0&q=82&usm=20&w=992&s=54175842108a1e9c06fa7d6029cc39d0 992w, https://s-group.imgix.net/projects/jack/on-site.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.0&q=60&usm=20&w=768&s=9ceb2e2069386a55f85100274be7edef 768w, https://s-group.imgix.net/projects/jack/on-site.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=360&ixlib=php-3.3.0&q=60&usm=20&w=640&s=c630d74f87cd2092afdd947ddfde44a5 640w, https://s-group.imgix.net/projects/jack/on-site.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=292&ixlib=php-3.3.0&q=60&w=520&s=10672ef98f2c49d3284cf99c5042de0d 520w, https://s-group.imgix.net/projects/jack/on-site.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=585&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=412ffaddbad7f79abd602b6877924ac2 1040w)
![5](https://s-group.imgix.net/projects/jack/5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&usm=20&w=992&s=0ab5b5cdb651ab7498b85915cea48675 992w, https://s-group.imgix.net/projects/jack/5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&usm=20&w=768&s=dc776ff6dd96c19a1c855073b1d786db 768w, https://s-group.imgix.net/projects/jack/5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&usm=20&w=640&s=7a783519b6d4e642f9fcb77571b04b8f 640w, https://s-group.imgix.net/projects/jack/5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&usm=20&w=520&s=a7a0ebaf79d0b0084c6fbdb9958b496c 520w)
![S Group Nov Progress 54](https://s-group.imgix.net/general/jack/SGroup-NovProgress-54.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=1cf6c3488970eeae2dfaf37b1524dfec 1320w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-54.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&w=992&s=757f6ad271cd1483b8ff038023de49b5 992w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-54.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1323&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=32c2e8a2d59bb1c17b34b31e214fd0b5 1984w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-54.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&w=768&s=b828bbe07f015d0530c528c48e781952 768w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-54.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=be12892b18f67dff456755405939ac7c 1536w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-54.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=7336d795707de63e843cd6bb4c50fa15 640w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-54.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=01bda67de82232ea612bc3f9e96daa7f 520w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-54.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=90cdd30657d081f0e79785c35666df1c 1040w)
![S Group Nov Progress 56](https://s-group.imgix.net/general/jack/SGroup-NovProgress-56.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=9ee235603faa5c61681dbb37f8511754 1320w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-56.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&w=992&s=61a5cda01d06d3257f0b8099f7f05e89 992w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-56.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1323&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=1b3a71b58595d341e05540866a83eb25 1984w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-56.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&w=768&s=b7375d7addce0e22722d705af7456100 768w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-56.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=b0a9a8cc5aa0ecfd0d9eb4246b948d95 1536w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-56.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=71ddacb991a3bc4025439ebdae8a861b 640w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-56.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=95415ad9758508b7f89a296810151bd5 520w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-56.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=03076f9cbc426104c58a3a942fdc0ad7 1040w)
![S Group Nov Progress 53](https://s-group.imgix.net/general/jack/SGroup-NovProgress-53.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=11a9044068d56280c2835d8944772678 1320w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-53.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&w=992&s=a3818b1a87fef2108c6abd95097ae712 992w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-53.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1323&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=ddaef3f7d18a66baa0132cbca682db3b 1984w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-53.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&w=768&s=046c4655b524bc8cd1a0d495b8827f71 768w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-53.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=026e4e92523508c5ae04055c08f7a8a1 1536w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-53.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=3fe60c8c43a6bd5bde1b8bf61e5962d1 640w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-53.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=60ed8b3f2ee933d8a897583633e3b3eb 520w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-53.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=4ec2a39db29b5f7e29649911e38508e6 1040w)
![S Group Nov Progress 58](https://s-group.imgix.net/general/jack/SGroup-NovProgress-58.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=d60855fb37000bfba428a17b41313bb5 1320w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-58.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&w=992&s=cf9f02b028171f2598fe4a6c66f91afb 992w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-58.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1323&ixlib=php-3.3.0&q=82&usm=20&w=1984&s=eab1e3d919da5e547c83e0767f212c8f 1984w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-58.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&w=768&s=ab1b271c69979526334dfc108249e1cc 768w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-58.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=3ca50474b37ef88b0c27dcc0c11f6862 1536w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-58.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=db0d5818fdcd9f7e645d34e477c1cf83 640w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-58.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=9802c617b19e91298946b331abb203a4 520w, https://s-group.imgix.net/general/jack/SGroup-NovProgress-58.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=1c311f169f10b37edde99cc524e31711 1040w)
At S., collaboration is a big part of our business, so when projects like Jack come around we feel especially lucky. Being able to combine the skills and expertise of both our architecture and brand & marketing teams is when something truly special happens. I mean, double the heads is super Tasmanian... right? ;)
The Jack project is unique for many reasons - history, stories, local people and local companies.
Our architecture and brand & marketing teams have been intimately involved in this project from the beginning, collaborating with one another, as well as with the developers, to deliver something truly unique. From concept designs to finished floorplans, and from strategy sessions through to a full brand identity and marketing campaign, we've ensured the Jack Townhouse project has been respectful of history, yet looks forward to an exciting new beginning.
As well as the architectural process, our team have delivered a strong brand identity, accompanied with campaign collateral such as brochures, press ads, a video series, website and social media campaign.
Underpinned with strategy, every aspect of this project has been designed to appeal to the desired target market. Combining brand, architecture and marketing to deliver an amazing end product is why we call it BAM!
![123 Margaret 3](https://s-group.imgix.net/general/jack/123-Margaret-3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=e98d99049079e9af4093985367017767 1320w, https://s-group.imgix.net/general/jack/123-Margaret-3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&usm=20&w=992&s=3321080c076569695d5f7fced4c3fa42 992w, https://s-group.imgix.net/general/jack/123-Margaret-3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&usm=20&w=768&s=fdc2c068046a7bc33f5389c660436459 768w, https://s-group.imgix.net/general/jack/123-Margaret-3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=718994ba4650d526868c8ef3342f5bf5 640w, https://s-group.imgix.net/general/jack/123-Margaret-3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=b76e92310be0f37d54b522fcd3d079e9 520w, https://s-group.imgix.net/general/jack/123-Margaret-3.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=3089384e70f8532eb5a58fb57856cf18 1040w)
![123 Margaret](https://s-group.imgix.net/general/jack/123-Margaret.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=a6f8e006ae64c32c0408082571ccab78 1320w, https://s-group.imgix.net/general/jack/123-Margaret.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&usm=20&w=992&s=81ad136180448466fce77565913f6cfe 992w, https://s-group.imgix.net/general/jack/123-Margaret.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&usm=20&w=768&s=16cb41f6b1fc7d2e6b2e86b38ca73478 768w, https://s-group.imgix.net/general/jack/123-Margaret.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=d8d953c105cea6d78684868d024a9fa0 640w, https://s-group.imgix.net/general/jack/123-Margaret.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=996c597ee3cecbf445ad61f83db9d3c9 520w, https://s-group.imgix.net/general/jack/123-Margaret.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=c0827c7c711ff3248473ad6b1427f03f 1040w)
![123 Margaret 6](https://s-group.imgix.net/general/jack/123-Margaret-6.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=880&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=a23a270e16e2468834ffc21f57926e42 1320w, https://s-group.imgix.net/general/jack/123-Margaret-6.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&usm=20&w=992&s=fdd97b4244dcc4dbe8f153b9e7a6b2f5 992w, https://s-group.imgix.net/general/jack/123-Margaret-6.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=512&ixlib=php-3.3.0&q=60&usm=20&w=768&s=4ce6adfed03957b3193d8ce9e888a1b1 768w, https://s-group.imgix.net/general/jack/123-Margaret-6.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=48bb610b6be00e6d1d261365b6251933 640w, https://s-group.imgix.net/general/jack/123-Margaret-6.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=4f396b67837f29f7c8b165a76f78e8b5 520w, https://s-group.imgix.net/general/jack/123-Margaret-6.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=5d448e75f324996a4120c95e2e7d06e4 1040w)
![Jack Portfolio Brochures 1748px 300dpi 2](https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=879&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=d21688dfd37a877832ce9729131e9d81 1320w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&usm=20&w=992&s=ae64fe1a7e56f8bfbd96e68ca76b2062 992w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=511&ixlib=php-3.3.0&q=60&w=768&s=d6d1cf55e832afe988173a11fff0c3cc 768w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1023&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=f820efe264a9d844637792d8d74877d9 1536w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=b46c08af3b832a9e2c2ff8eaa37b62f2 640w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=e18b64ac19e936a90a3155cf1c4724ad 520w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-2.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=ad42a2004022b60770b578805fb65433 1040w)
![Jack Portfolio Brochures 1748px 300dpi 5](https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=879&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=e7c95baacba74695afcce06c70411421 1320w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&usm=20&w=992&s=db5c96d27c66278a39ffe91f877513d5 992w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=511&ixlib=php-3.3.0&q=60&w=768&s=ae36bd15917142c04ff441bc4ffe92c2 768w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1023&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=b5bd6f91b922f1e08c6cfc7afdcc11f0 1536w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=26088dd5fafa1219c425cd9a1c48ce4e 640w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=9de90eb43a1a3d57dac7f80a2393af01 520w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-5.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=355a2d49750852f66b05b0c9cf2e5899 1040w)
![Jack Portfolio Brochures 1748px 300dpi 9](https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-9.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=879&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=1c6575fb6382f02bcb048a34e2ac53c2 1320w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-9.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=661&ixlib=php-3.3.0&q=82&usm=20&w=992&s=8e8dbad77e546225c1159ac10f94d2f0 992w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-9.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=511&ixlib=php-3.3.0&q=60&w=768&s=f3858086db303d9af681911b56eb4be3 768w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-9.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=1023&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=692f60746960b848725ce620f6c3b880 1536w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-9.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=426&ixlib=php-3.3.0&q=60&w=640&s=d98bab756cde1f2a316ed7191ad9be49 640w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-9.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=346&ixlib=php-3.3.0&q=60&w=520&s=813912dabea73264cc1cd4005777dadf 520w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-9.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=693&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=2e9964cbf7cdd6a15fb947175f686440 1040w)
![Jack Portfolio Brochures 1748px 300dpi 4](https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=671&ixlib=php-3.3.0&q=82&usm=20&w=1320&s=f7637dcd935d2e37105863382a41332e 1320w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=504&ixlib=php-3.3.0&q=82&usm=20&w=992&s=c74fd76b7d0acdf85b16508ff6d65566 992w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=390&ixlib=php-3.3.0&q=60&w=768&s=bf4a8353f40ff893a022e81fb13e1aaf 768w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=781&ixlib=php-3.3.0&q=60&usm=20&w=1536&s=fae2c8ef6f546eb3dd970ff0293103d1 1536w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=325&ixlib=php-3.3.0&q=60&w=640&s=ad9a98242cc0afc704448192c8784fca 640w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=264&ixlib=php-3.3.0&q=60&w=520&s=2ec2fde397694c86ff60fe62247794e8 520w, https://s-group.imgix.net/projects/jack/Jack_Portfolio_Brochures_1748px_300dpi-4.jpg?crop=focalpoint&domain=s-group.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=528&ixlib=php-3.3.0&q=60&usm=20&w=1040&s=bffa06d55aabcdc494fb2866b96c8b9f 1040w)
A Tasmanian boxing champion in 1929, it was the great depression that made A. E. Jack, fondly known as Fatty Jack, switch his focus from boxer to business. Struggling to find work, he used to clean bricks until he started his business in Margaret St, Launceston in 1932. Struggling over the first few months, it wasn't until architects started using A. E. Jack that it set its place as the major steel works business in Launceston.
It was really important for both the developers and us to involve the Jack family in the process when marketing the Jack townhouses - afterall, the history is what makes this project as special as it is.
Our three video series starts off with an interview with A. E. Jack’s granddaughter, Geraldine Reiper. She proudly recalls memories of her grandfather and growing up around the Fatty Jack worksite.
Client
- MCB Developments
Location
- Launceston, Tasmania
Project Team
Related posts
Get Started
Let's work together...
Interested in how we can help your next project be next level wonderful? Whether you’re looking at building your dream home (or renovating your existing one), have a business development in mind, or you’re in need of some help with brand and marketing (and all that this encompasses), let’s talk about how we can work together to create some magic!